The Latest Trends in Snowmobiling: Insights from ISMA's 2024 Report
The International Snowmobile Manufacturers Association (ISMA) has released its latest report on the state of snowmobiling worldwide. The data reveals key trends and shifts in the market, offering valuable insights for snowmobilers in Canada and beyond.
Global Snowmobile Sales
In 2024, snowmobile enthusiasts purchased a total of 112,650 new snowmobiles globally. While this number is impressive, it marks a decline from the previous two years, with 124,769 units sold in 2023 and 130,644 units sold in 2022.
Snowmobile Sales in North America
Canada continues to be a powerhouse in the global snowmobiling market, accounting for 34% of new snowmobile sales worldwide in 2024. This year, 38,599 units were sold in Canada. However, this figure represents a 20% decrease from the 48,252 units sold in 2023.
The US leads North America in snowmobile sales. In 2024, 51,987 new snowmobiles were sold in the US, slightly down from 53,553 units in 2023. While the US market shows a smaller decline, both countries are experiencing similar trends.
Regional Sales in Canada
A closer look at the distribution of snowmobile sales across Canada reveals interesting regional dynamics. In 2024:
20% of new snowmobiles were sold in Western Canada.
36% were sold in Central Canada.
44% were sold in Eastern Canada.
Eastern Canada remains the strongest market for snowmobile sales, followed by Central and Western regions. These figures highlight the diverse and widespread popularity of snowmobiling across the country.
Canadian Snowmobile Registrations
The number of registered snowmobilers in Canada also saw a decline. In 2024, there were 555,517 registered snowmobilers, down from 618,872 in 2023.
Snowmobiling Demographics and Behavior
Snowmobilers come from all walks of life and age groups, but the average snowmobiler is 63 years old. Globally, 14% of snowmobilers are female, while 86% are male. When it comes to purchasing their first snowmobile, 68% of riders opted for a used machine, while 32% bought new. On average, snowmobilers rode 1,944 kilometers last season, with the number of kilometers ridden largely depending on snow cover—let's hope Mother Nature blesses us with plenty of snow this season!
A significant 85% of snowmobilers are active club members, participating in various events that foster a sense of community and camaraderie. Clubs host exciting riding events and social gatherings, where members often form lasting friendships.
Regarding how snowmobilers reach their riding areas, about 50% trailer their snowmobiles, while the other half ride directly from their homes or cabins. Snowmobiling is a family-friendly activity, with many enthusiasts riding with family, friends, and fellow club members.
Based on the united States Bureau of Economic Analysis, consumers spend over $1.1 trillion each year on outdoor recreation, with $304 billion spent on gasoline and fuel and $465 billion on motor vehicles and parts. This sector supports 7.6 million jobs worldwide, underscoring the substantial economic impact of outdoor activities like snowmobiling.
Snowmobiling's Economic Impact in British Columbia
From the 2019 BC Snowmobile Federation (BCSF) Economic Impact Study, we know that snowmobiling generates $299.2 million in annual economic output in British Columbia. This thriving industry supports 4,272 jobs across the province each winter. BC snowmobilers spend an average of $257 per day riding and $1,517 per multi-day trip. These figures highlight the significant economic contribution of snowmobiling to local communities and the broader provincial economy.
Stay connected with the BC Snowmobile Federation for more updates, events, and initiatives designed to support and celebrate our vibrant snowmobiling community. Together, we can navigate these trends and keep the thrill of snowmobiling alive and well in Canada.
