SNOWMOBILE TOURISM MARKETING
letsridebc
LetsRideBC is a cooperative marketing initiative managed by the BC Snowmobile Federation that promotes British Columbia as a premier snowmobiling destination. Built on partnerships with tourism organizations and snowmobile industry supporters, the program extends collaboration beyond Federation membership and creates new opportunities to invest in BC’s riding community.
Through shared campaigns, LetsRideBC showcases the province’s diverse snowmobiling experiences, supports local economies, and raises the profile of organized snowmobiling.
PUTTING BC SNOWMOBILING ON THE MAP
British Columbia is home to some of the most diverse and exciting snowmobiling anywhere, from big-mountain powder to groomed family trails. LetsRideBC is a partner-driven program that brings these experiences to a wider audience through coordinated campaigns that elevate the entire snowmobiling community.
CORE PILLARS OF THE LETSRIDEBC PROGRAM
The goal of LetsRideBC is to grow sustainable snowmobile tourism by guiding riders to destinations that are eager to welcome visitors. Supported by Destination BC and managed by the BC Snowmobile Federation, it is a partnership-driven program that showcases the best of BC snowmobiling while respecting the communities and landscapes that make it possible.
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TOURISM PROMOTION
Coordinated campaigns that spotlight BC’s riding opportunities — from big-mountain adventure to family-friendly trails — and inspire more people to explore the province.
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PARTNERSHIP-DRIVEN MARKETING
Collaboration with tourism organizations, communities, and industry partners to grow awareness and strengthen snowmobiling in BC.
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CLUB & COMMUNITY EXPOSURE
Highlighting local clubs, riding zones, and events through LetsRideBC campaigns and channels, giving grassroots snowmobiling a bigger stage.
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ECONOMIC IMPACT
Driving visitation and supporting rural communities by positioning snowmobiling as a key contributor to BC’s winter tourism economy.
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SHARED RESOURCES
Professional photography, video, and campaign collateral available for clubs and partners to use in their own marketing.
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EVENTS & TRADE SHOWS
A presence at consumer shows and expos across Western Canada, connecting directly with thousands of riders and visitors.
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INDUSTRY COLLABORATION
Working with manufacturers, tourism operators, and local businesses to align marketing efforts and strengthen snowmobiling’s profile across BC.
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STORYTELLING & CONTENT cREATION
High-quality features, photography, and videos that tell authentic stories of snowmobiling experiences, clubs, and communities.
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RESPONSIBLE RECREATION
Developing resources and campaigns that encourage visitors to be respectful, safe, and responsible in their journeys to BC.
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DESTINATION DEVELOPMENT
Encouraging riders to go deeper, stay longer, and explore more by connecting snowmobiling with local businesses, attractions, and cultural experiences.
PARTNER WITH LETSRIDEBC
Tourism organizations, industry partners, and snowmobile supporters are invited to join LetsRideBC. Together, we showcase BC’s riding opportunities, support communities, and grow the profile of snowmobiling.